Words For Sale

It must have been tempting for the creative team at Canada’s Bleublancrouge ad agency to indulge in word plays and double entendres when it was hired to develop the Literacy Foundation’s 20th anniversary campaign. But self-restraint proved to be the right choice, with the resulting plain-language campaign making it onto the award short-list at the 57th annual Cannes Lions International Advertising Festival.
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Vol. 13 Number 4 April 2010: Sample

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Vol. 13 Number 4 April 2010: Subscribers

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Sowing New Retail Seeds

Bus shelters transformed into living gardens and body painted artists handing out flowers to commuters: try pitching that campaign idea to your shopping center owners. It took guts, but Brisbane, Australia’s BCM agency did it and the result was an eye-catching ploy to promote Wintergarden shopping center’s AUD 100 million (just under $92.9 million) redevelopment. (more…)



The Woof Pack

Pickering Town Centre (PTC) recently claimed to have orchestrated the world’s largest Twitter campaign “organized” by animals. (more…)