The case for brick-and-mortal retailing as a key engine of community development and prosperity is tough to encapsulate in a single tagline, but Cockburn Gateway Shopping City (CGSC) is doing it this holiday season. “Live Local Love Local” is how the Australian named the awareness campaign it developed to encourage consumers to spend their hard-earned cash locally and offline. (more…)
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How’s this for a pop-up concept? Fifteen vintage retailers, a month-long operation, a 32-percent boost in traffic and retail sales increasing by 15 to 30 percent; that’s what a partnership with Judy’s Affordable Vintage Fair did for Leeds Corn Exchange last fall.
Following a refurbishment in 2008, the UK center had been struggling to sign up tenantsagain. In fact, by mid-2010, the property’s entire first floor was empty, leaving local shoppers to think that the center had either closed completely or was just a food emporium. (more…)
If you’re going to dress up for a formal affair, you better be sure that someone else hasn’t picked the same gown. To your average teenage girl, such issues are matters of social survival. That’s why Australia’s Castle Towers and nineteen of its retailers are participating in a formal register. Stores such as Lisa Ho, Designer Forum and Myer will be recording young shoppers’ formal gown and suit purchases in collaboration with local schools, thereby eliminating the risk of outfit double-ups. (more…)
Dropping In On Shoppers
