Emily Henderson is a self-professed shopaholic. Her excuse? Her job. The season five champion ofHGTV’s Design Star competition now has her own series, Secrets from a Stylist, and needs to put together five different outfits every week. Her go-to place is Americana at Brand in L.A., Caruso’s open-air lifestyle center, which happens to be just two miles from her home. As a local shopper, Henderson is among the tastemakers whom Americana at Brand has recruited to share online what they love most about the center. (more…)
Vocus, a developer of cloud-based marketing and PR software, has developed a toolbox to help brands win social media followers and keep them engaged. The work was completed in partnership with five experts on the topic: David Brody, brand sensei and conceptual catalyst (no, we didn’t make this up!) of North Social; Greg Jarboe, president and co-founder of SEO-PR; Neil Schaffer, president of Windmills Marketing; Adam Singer, social media practice director at LEWIS PR; and Scott Stratten, president of Un-Marketing. Here’s our pick of top tips from the Vocus white paper: (more…)
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Want to know which pair of sunglasses best suits your facial features? Or maybe you need help in choosing a cocktail dress for your upcoming office party? Just stand in front of the mirror—the digital mirror, that is.
Australia’s Yeahpoint technology development firm has come up with one special mirror that will make such purchase decisions a little easier. Its digital MiMirror allows shoppers to opt in to snap and record up to six pictures of themselves with whichever merchandise they’re thinking of buying, and then see the various style options at once on the MiMirror screen. If they’re still not sure which style to pick, they can use the MiMirror to e-mail the pictures to their friends or post them on social media sites, including Facebook. So, all of a sudden, having customers browsing through the store isn’t so bad for a retailer because the supporting technology was created to actually move shoppers further along the purchasing process, with the endorsement of the people they trust most, right at the point of sale. (more…)
Dropping In On Shoppers
