A bottle of Mumm Champagne for A$69 (just under US$50) or a signature cocktail for the release of a new Absolut spirit isn’t the kind of highlight that you’d typically see on a shopping center’s roster of F&B deals. Then again, cookie-cutter isn’t what QV Melbourne was going for when it unveiled its QV Club, a European-inspired square where its shoppers will be able to gather, eat, drink, and be merry all summer long through March. 

Having “club” in the name is somewhat misleading. There are no membership fees charged. However, two of the space’s main features do add an air of exclusivity: The Stella Artois shipping container bar and the Absolut cocktail caravan, which is marketing the release of the company’s new watermelon flavor by serving tasters of the co-branded QV Club Watermelon Smash cocktail. The club staple is a bar open daily and offering everything from Aperol Spritzes and frozen margaritas to beer and seltzers. 

All those drinks are expected to find takers on any given summer’s eve. Still, there are other reasons to visit, including DJ sets, live electric bands, made-for-lounging daybeds, a checkers game, and plenty of eats. Patrons who wish to order bar bites or full meals from QV Melbourne vendors do so via QR code and Father’s Office will deliver them directly to the club.


The QV Club is open from 3 pm to close, Wednesday through Friday; and from 1 pm until close on Saturdays and Sundays.

Minors have to be accompanied by an adult when the QV Club Bar is open.

DJ sets are on Fridays and Saturdays from 5 pm onward, and guests can request tracks between 9 pm and 11 pm. QV Melbourne set the entertainment scene to launch the club with flash dance performances.