Bridging the Gap

Bridging the Gap

How Stockland took advantage of a gap in its marketing mix.

Letting Your Brand Hand Down

Letting Your Brand Hand Down

A new media vehicle that's worth considering.

Staying Clear of PR Pitfalls

Staying Clear of PR Pitfalls

Here are five mistakes to avoid in a DIY publicity campaign.

Lights, Camera, Action

Lights, Camera, Action

General Growth Properties (GGP) has taken its promotional program to a new level with FilmGGP.com.

Vol. 13 Number 1 January 2010: Sample

Vol. 13 Number 1 January 2010: Sample

Click here for the digital edition of the newest edition of Marketing Trendz.

Urban Channeling

Urban Channeling

Place Montreal Trust's new advertising campaign positions it at the heart of the city.

Contributors

John Stanley is an internationally recognized conference speaker and retail consultant with more than 25 years experience.

Read John's Columns


Wendy Liebmann is founder and principal of WSL Strategic Retail.

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