Games, social shopping, and limited-edition merch are among Ralph Lauren’s offers in The Winter Escape, its metaverse experience on Roblox. The American designer label created the destination where fashionable VR enthusiasts can play a series of activities, such as customizing hot chocolate at Ralph’s Coffee Truck, trying on sport-inspired pieces at The Polo Shops, or voting on new daily rewards with Cheer.

Some 1,283 active users have already made more than 3 million visits there since its launch on September 30. They got exclusive access to drops like new free accessories available each week through the Treasure Hunt, and shopped limited accessories this past December 17 (9-10 am & 6-7 pm) and 18 (noon to 2 pm). Another loyalty-generating strategy: The chance to earn badges (e.g., a Polo alpine jacket or sport beanie).

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