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Scanning More Than Shopper Traffic
Some mannequins aren’t much more than molded racks used to display clothing and accessories in retail stores. Others, though, have a heck of a brain. Italian-based Almax manufactures both kinds, but it’s the company’s Eye See line of smart mannequins that is garnering most of the attention these days, and it has to do with their peering eyes.
Eye See mannequins come equipped with a software-connected camera, called a Manne-Cam, which tracks the demographic profile of shoppers as they walk by. The camera, whose lenses are installed in the mannequin’s head and behind its eyes, uses facial recognition technology to determine shoppers’ age range, gender and race, as well as record traffic flow throughout any given day. The Eye See system generates stats and contextual information that retail marketers can then use to better understand who their core customers are and to discover their shopping patterns.
The Leasing Pose
Positive thinking is one of the five principles of yoga and Guildford Town Centre’s management team displayed plenty of it last month in its efforts to sign a leasing deal with Lululemon. On the morning of March 16, the Canadian mall invited fans of the yoga-inspired brand to join Surrey Councillor Barinder Rasode and Hilary Keegan, yoga director at Eat, Play, Love Fitness, for a free, mass exercise session that would double as a campaign pitch.
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They Liked It Even More
Three hours is decidedly not enough for shoppers to take full advantage of a one-time sale. So after the success that its first Facebook Shopping Party enjoyed last May, Stockland Merrylands decided to make its second installment a 12-hour shopping extravaganza earlier this month.
The Australian center still kept the details of its participating retailers’ sales secret until the night before. That’s when, at 5 p.m., Facebook followers found out about the 50 deals that tenants such as Bardot, Cotton On, Factorie and SpecSavers would have for them in store beginning at 9 a.m..
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