Oakridge Centre Speaks to Shoppers’ Wear, Wallet, and Lifestyle

Matching the ‘In the Pink’ section of its latest trends report, Oakridge shopping center’s website shows off all types and tones of blush. From main menus and titles to background display, the soft color keeps the center’s online presence fresh and feminine. Located in the heart of Vancouver (Canada), Oakridge is relevant and connected both on and off the screen. With a website that flaunts an in-the-know blog, expert series, and a lifestyle files section, the center is totally on point. Proudly presenting works from the National Gallery of Canada, it offers more than just support to an in-store experience.

(more…)



Peter Alexander Supports Buy Now, Pay Later

A bedtime essential for men, women, and children, Peter Alexander is a leading sleepwear designer brand based in Australia. The type of company that features a furry friend as a logo and replaces the ‘a’ with a heart when spelling “sale,” Peter Alexander promises comfy and cozy. Located on its homepage, just below the main menu, is a header featuring three separate links promoting the afterpay feature: buy now, pay later.

(more…)



Steve Madden Glosses Its Pages

Best known for its collection of shoes, Steve Madden is a well-defined and highly recognized brand. Recently making the transition to the luxury market, the brand captures a perfect blend of classic and cool with each and every step. With catchy taglines and punches of color, its website promotes shoes first, accessories second. Not afraid to make the tabs, “Shop Sale” and “Shop Clearance” front and center, its website draws all sorts of shoppers with a range of price tags.

(more…)



Honor Roll

After a successful three-year run, Australia’s Sunshine Plaza (Maroochydore, QLD) and TAFE Queensland East Coast expanded their collaborative efforts to include a more creative twist. Previously known as The Fashion Incubator, the pair recently re-introduced their shopper-student initiative: The Creative Incubator.

Continuing to offer TAFE students the opportunity to gain exposure and practical experience in a commercial retail environment, the new and improved program allows multiple creative industry faculties to be part of its monthly pop-up market. A positive for both parties, the expansion provides shoppers with a greater product offering and gives additional students a platform to showcase and sell their one-of-a-kind work. Launched in early March, the market now includes a mix of photography, ceramics, paintings, drawings, and homewares. Scheduled for the first weekend of every month through October, The Creative Incubator features local up-and-coming artists and strengthens community connections. The initiative, which TAFE fashion teacher Amanda Knights described as a “wonderful launching pad,” helps to better both the skills of the students and the reputation of the vocational school.

(more…)



Volume 22: July/August Edition 2017

To view the current issue of Marketing Trendz, please log in and click “read more” below.

(more…)