Fly Through First Street Napa

Located in California, First Street Napa is a 325,000sq.ft. mixed-use development that spans three city blocks. From shop displays and hotel rooms to rooftop patios and open spaces, its website homepage features more than half a dozen scrolling images. Resembling a lifestyle-based Instagram feed, the main image combines snapshots of shoppers, shopkeepers, bicycles, and wineries. A combination of clean creative, it’s easy to navigate with block-shaped fonts and links. Paired perfectly, the homepage displays essentially two main menus: a traditional and a non-traditional.

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Pacific Fair Steps Up Its Blogging Game

Pacific Fair Shopping Centre’s homepage goes on and on—in a good way. Trading a scrolling slideshow for a scrolling mouse, Pacific Fair (Broadbeach Waters, Australia), counts on a colorful visual header to draw attention and a vertical main menu to maintain engagement. Consisting of the titles, What’s On, The Pacific Fair Edit, Hear It First, and Visitors, each section of the main menu reads as an individual page. Due to creative design and a clever layout, the longer than usual homepage achieves order and continuity.

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Taking One for the Arts

Located in the same community as the City of Parramatta Art Society Inc. (CPAS), Australia’s Winston Hills Mall supports the development of artistic exploration and skills. As the longest running art society in New South Wales, CPAS aims to foster appreciation of the arts. In early April, the two teamed up again to present the Parramatta Art Society Exhibition.

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Crocs: Thinking Outside the Box

Boxpark Shoreditch in London, UK, has a new play space for anyone who’s a fan of fashion personalization: Crocs. The popular brand of rubber clogs has opened shop in the pop-up container mall and its launch introduced customers to a limited-edition collection. The real highlight was the event that took place on May 16 (from noon until 7pm), giving shoppers a chance to grab a pair of Classic Crocs and have a member of the Graffiti Life collective customize it live on-site. The bonus effect: Putting the spotlight on the local art scene.

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Volume 24: Spring 2019 Edition

To view the current issue of Marketing Trendz, please log in and click “read more” below.

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