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Traditional car displays in shopping centers are somewhat like credit card company booths. Shoppers walking by will often slow down to get a quick look at what’s being offered, but then speed up again as soon as they come in the mire of the attending promotional staff. The fear factors: pushy sales pitches, ballots or forms to fill out and no time to digest any meaningful information. The concept behind the pop-up display that Citroën erected at Westfield London to promote its DS brand, however, is completely different. (more…)
Barneys New York (Barneys) has upped the ante this year in the time-honored tradition of holiday retail wars by collaborating with the ever-surprising Lady Gaga.
Barneys has transformed the entire fifth floor at its Madison Avenue flagship store into Gaga’s Workshop, the star’s interpretation of Santa’s Workshop. So you won’t find any elves or reindeer, but plenty of visual stimulation with contemporary designs that reflect Lady Gaga’s unconventional style. (more…)
Canada’s Conestoga Mall officially chose its side of the sustainability debate over bottled water this past summer, by installing a hydration station.
Located just past the mall entrance, by popular discounter Winners in the corridor near the public washrooms, the station is where shoppers, center staff and retail employees can stop to refill their own reusable bottles whenever they feel thirsty, instead of purchasing bottled water. Those who don’t have a bottle, or have simply forgotten to bring it along, can always use one of the compostable cups provided. (more…)
Dropping In On Shoppers
