Vol. 13 Numbers 5 & 6 May/June 2010: Subscribers

To view the current issue of Marketing Trendz, please log in and click “read more” below.

Click the image below to read this issue of Marketing Trendz in full screen. Click the magazine in the reader to zoom in, and press escape to return. You can also use your arrow keys to navigate.
(more…)



Vol. 13 Numbers 5 & 6 May/June 2010: Sample

Subscribers, click here to access the full issue.

Not yet a subscriber? You can take a look at a sample the newest issue of Trendz here. If you like what you see, subscribe for full access.

Click the image below to read in full screen. Click the magazine in the reader to zoom in, and press escape to return. You can also use your arrow keys to navigate. (more…)



Hard at Work

Semiahmoo Shopping Centre is trying to get through its $7 million renovation with its customer traffic intact. With the help of Vancouver-based Hangar 18 Creative Group, the centre launched a promotional campaign that celebrates its construction reality, instead of apologizing for it.
(more…)



In Character

Steve Andrews carved his way to yet another successful seasonal program this past Easter. The skilful deputy centre manager at The Hildreds in Skegness, UK made a display based on The Gruffalo children’s book and tuned it into an attraction that helped raise more than £1,000 (over $1,500) for Marie Curie Cancer Care (MCCC). (more…)



Sex Appeal

It took just four days for tickets to Grossmont Center’s fundraiser to sell out. Proving that sequels can be as appealing as an original movie, the California center didn’t need to exert much coercion to convince 200 adult guests to pay $20 each to attend the May 29 “Sex and the City 2” premiere, which benefited Sharp Grossmont Hospital’s Cancer Center. Marketing director Tracie Plefka got the word out through the Web, canceling her radio buy two days after the ticket sales began because things were going so well.
(more…)