Latest Issue
On the Cover
Pandemic Rebound? First Start with a Clean Slate
St. George's freshened up its brand before reconnecting with shoppers whose habits COVID altered.
Resource Directory
If you want to know how to capitalize on a strong tenant brand’s status on social media, view CentrO’s YouTube video on the start of the iPhone 4S sales at its Apple store this past October.
The 2min44sec clip says more than any news release could have— that the shoppers came in drove and lined up outside the mall before 7:30 a.m., that they literally stormed into CentrO as soon as the doors opened to go line-up in front of the Apple store, that the retail staff had an infectiously cheery vibe and that the first customer who stepped into Apple got his 15 seconds of fame.
That seemingly basic content generated 10,343 views at last count, more than any of CentrO’s other videos on YouTube. The next most popular video: the opening of Gilly Hicks (3,748 views), touted as fashion label Abercrombie & Fitch’s cheeky little cousin; CentrO’s FashionWeek Promotion trailer (1,548 views) and the mall’s Christmas 2011 light switch-on event (1,543 views).
Feb.
2012
2012
Posted in Webmasters
