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Pandemic Rebound? First Start with a Clean Slate
St. George's freshened up its brand before reconnecting with shoppers whose habits COVID altered.
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All that was required recently to take up the Lululemon x Strava challenge was to move 20 minutes daily, five days a week, to nurture one’s physical, emotional, and spiritual wellbeing—and, let’s be honest, keep up with the sporty Joneses on Strava while picking up a trophy or two. There were a whopping 34 qualifying activities, from e-bike rides to yoga to walking, so no excuses. Lululemon ambassadors even helped with workout ideas, while the brand covered the links to gear for men and women. #thesweatlife challenge, available at www.strava.com/challenges/move-with-lululemon, ended on May 10.
May.
2020
2020
Posted in Digital Marketing
