VOL. 12 NUMBERS 8-10 OCTOBER 2009

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Digital Edition (for subscribers)

COVER STORY

THE GENTRIFICATION OF DUFFERIN MALL
Undergoing an $11-million makeover was no small project for Dufferin Mall’s redevelopment crew. Now the marketing team faces just as big a task: changing public perception.

FEATURES

625 WAYS TO DRESS A MANNEQUIN
Oakville Place’s Stylista Challenge drew 1,000 participants and generated 6.5 million hits on the center’s website.

THE CHIMES BIG CASH GIVEAWAY
Over $30,000 in giveaways, biodegradable balloons and a brand new Suzuki Alto were at the heart of the UK center’s PR coup.

BITZ
Glass pods for live Halloween models, reusable produce bags, a study on greenwashing and much more.

COLUMNS

NOT SO MAD AFTER ALL
A word from Myriam Beaugé, editor in chief.

WHO LOVES YA, RETAILER?
Consultant Kate Newlin tackles consumers’ price addiction and how retailers can help them kick the habit.

IS PAY-FOR-PERFORMANCE PR FOR REAL?
Tony Panaccio makes the case in an interview with Marsha Friedman of EMSI Public Relations.

PROVIDING A REWARDING EXPERIENCE FOR CUSTOMERS – PART 3
Australian retail expert John Stanley shows you how to take customers on a journey of excitement.

TRENDS FROM THE EDGE
Wendy Liebmann of WSL Strategic Retail reports on London’s retail resilience and ingenuity, the business of saving and conservation, and her visit to B Never Too Busy to Be Beautiful.

10 Olympic-Sized Ideas for 2010
Drew Neisser is CEO and founder of New York-based renegade.com the digital and guerrilla agency whose “marketing as service” philosophy helps clients make more out of less year after year.

WEB MASTERZ
This edition’s featured Web masters: 901 Silver Tequila, Absolut Vodka, Kraft, King of Prussia Mall, Mattel, Montreal Eaton Centre, PlayStation and Shaw.