COVER STORY
THE GENTRIFICATION OF DUFFERIN MALL
Undergoing an $11-million makeover was no small project for Dufferin Mall’s redevelopment crew. Now the marketing team faces just as big a task: changing public perception.
FEATURES
625 WAYS TO DRESS A MANNEQUIN
Oakville Place’s Stylista Challenge drew 1,000 participants and generated 6.5 million hits on the center’s website.
THE CHIMES BIG CASH GIVEAWAY
Over $30,000 in giveaways, biodegradable balloons and a brand new Suzuki Alto were at the heart of the UK center’s PR coup.
BITZ
Glass pods for live Halloween models, reusable produce bags, a study on greenwashing and much more.
COLUMNS
WHO LOVES YA, RETAILER?
Consultant Kate Newlin tackles consumers’ price addiction and how retailers can help them kick the habit.
IS PAY-FOR-PERFORMANCE PR FOR REAL?
Tony Panaccio makes the case in an interview with Marsha Friedman of EMSI Public Relations.
PROVIDING A REWARDING EXPERIENCE FOR CUSTOMERS – PART 3
Australian retail expert John Stanley shows you how to take customers on a journey of excitement.
TRENDS FROM THE EDGE
Wendy Liebmann of WSL Strategic Retail reports on London’s retail resilience and ingenuity, the business of saving and conservation, and her visit to B Never Too Busy to Be Beautiful.
WEB MASTERZ
This edition’s featured Web masters: 901 Silver Tequila, Absolut Vodka, Kraft, King of Prussia Mall, Mattel, Montreal Eaton Centre, PlayStation and Shaw.
Dropping In On Shoppers
