November 2005: Volume 8 Number 11

COVER STORY

SHOPPING IN BELLEVUE
Kemper Development Company launches new branding initiative in Washington State.

FEATURE ARTICLES

MADD PSA
Saatchi & Saatchi use a new medium to deliver MADD Canada’s sobering message.

CRUISING DOWN THE AISLES
Stroller rentals among customer services being enhanced to fit today’s shopping center marketplace.

MARKETING BOOKMARKS
The info on Marketing to the new Super Consumer: Mom & Kid, a new book by the principals at Wondergroup.

DEPARTMENTS

EDITOR’S LETTER
A word from Myriam Beaugé, editor in chief.

BITZ
Gap’s Ultimate Baby Showers, Brent Green on boomers and tourism trends, and much much more.

WEB MASTERZ
Web-marketing programs from the world of retail and beyond.

SUPPLIERZ
Your guide for reputable advertising agencies, marketing consultants and other product and service suppliers from across North America.

ICSC 2005 EVENTZ
Highlights from the ICSC’s listings of upcoming national conventions and specialty conferences, Idea exchanges and regional conferences, international programs and alliance programs.