September 2003: Volume 6, Number 9

COVER STORY

DIXIE OUTLET MALL’S POWER POINT
Ontario center presents its case to bargain hunters in plain language.

FEATURE ARTICLES

TEN RETAIL TACTICS TO GUARANTEE A GREAT HOLIDAY “GIFTING” SEASON
Marketing consultant Pam Danziger shares her best tips.

YORKDALE PLAYS MEDIA’S PET
PR package serves as a back-to-school kit for news reporters.

SHOPPING FOR SCHOOLS
Serramonte turns its property into a destination for cash-strapped schools.

DEPARTMENTS

BITZ
Lambton Mall’s What’s In Store magazine, South Africa’s first shopping center marketing awards, Surrey Quays’ 4 o’clock Club, and much more.

WEB MASTERZ
Savvy web-marketing programs from Boomingdale’s, Pottery Barn, Urban Fare and Zellers.

SUPPLIERZ
Your guide for reputable advertising agencies, marketing consultants and other product and service suppliers from across North America.

ICSC 2003 EVENTZ
Highlights from the ICSC’s listings of upcoming national conventions and specialty conferences, Idea exchanges and regional conferences, international programs and alliance programs.