October/November 2007: Volume 10, Numbers 10 & 11

COVER STORY

HOLDING THE LINE
Richmond Centre handles construction disruptions with tactical ad campaign.

FEATURE ARTICLES

THE FASHION PROJECT
Tamarac Square takes inspiration from The Runway Project to host a month long design competition.

EXTENDING BRAND ROOTS
DoCoMo Telecom pops up in New York City.

TRENDZ ON THE STREET
Joe turns a PR bobble into a loyalty building experience for two BC customers.

DEPARTMENTS

EDITOR’S LETTER
A word from Myriam Beaugé, editor in chief.

BITZ
The Small Sell, WEM’s teen advertising piece, VivoCity’s entertainment lineup in Singapore, and much more!

WEBMASTERZ
Web-marketing programs from the world of retail and beyond.

SUPPLIERZ
Your guide for reputable advertising agencies, marketing consultants and other product and service suppliers from across North America.

ICSC EVENTZ CALENDAR
Highlights from the ICSC’s listings of upcoming national conventions and specialty conferences, Idea exchanges and regional conferences, international programs and alliance programs.