October 2006: Volume 9, Number 10

COVER STORY

CULTIVATING SHOPPER LOYALTY
Grossmont Center has some fun with a fresh and gardening-inspired ad campaign.

FEATURE ARTICLES

THE EARLY ADOPTERS
General Growth Properties and Westfield embrace their customers’ multi-channel shopping habits with NearbyNow’s product search engine.

STYLISH BELLES
The Bay develops close client relationships with its Belle direct-mail campaign.

WSL FROM THE EDGE
Wendy Liebmann on the latest trends in retail.

DEPARTMENTS

EDITOR’S LETTER
A word from Myriam Beaugé, editor in chief.

BITZ
Mt. Pleasant Towne Center’s Heart Gallery, Banana Republic’s 52 Weeks of Workplace Style, and much more!

WEBMASTERZ
Web-marketing programs from the world of retail and beyond.

SUPPLIERZ
Your guide for reputable advertising agencies, marketing consultants and other product and service suppliers from across North America.

ICSC EVENTZ CALENDAR
Highlights from the ICSC’s listings of upcoming national conventions and specialty conferences, Idea exchanges and regional conferences, international programs and alliance programs.