Latest Issue
On the Cover
Pandemic Rebound? First Start with a Clean Slate
St. George's freshened up its brand before reconnecting with shoppers whose habits COVID altered.
Resource Directory
October 2003: Volume 6, Number 10
COVER STORY
VISIONS OF PLENITUDE
The new More Choices advertising campaign presents Simon shopping centers as the preferred destination for consumers seeking variety.
FEATURE ARTICLES
LETTER FROM THE EDITOR
A word from Myriam Beaugé, editor in chief.
FOCUS ON THE COMMUNITY
The Trendz guide listing nearly five dozen community leads that shopping centers can use to develop outreach program partnerships with non-profit organizations.
LUNCH MADNESS
Coyote Management gave shoppers a reason to shop, as well as eat, during their lunch hour.
MALL DRIVE AIDS BLACKOUT VICTIMS
Cadillac Fairview’s emergency outreach campaign supported Toronto’s The Daily Bread food bank.
A LITTLE SOMETHING FOR A SNOWY DAY
Lakeside Shopping Centre’s Christmas Club allows customers to save all year for holiday gifts.
DEPARTMENTS
BITZ
Bluewater’s bicycle rooms, Harry Potter’s Halloween, Esprit’s London pocket guide, and much more.
WEB MASTERZ
Savvy web-marketing programs from First Canadian Place, Neiman Marcus, Bicester Village and Park Royal Shopping Centre.
SUPPLIERZ
Your guide for reputable advertising agencies, marketing consultants and other product and service suppliers from across North America.
ICSC 2003 EVENTZ
Highlights from the ICSC’s listings of upcoming national conventions and specialty conferences, Idea exchanges and regional conferences, international programs and alliance programs.
