October 2002: Volume 5, Number 10

COVER STORY

VIRTUAL GATEWAY TO THE WORLD
Union Station sends its shoppers around the globe through advertising campaign and elaborate special events, but it then takes them straight home again to shop.

OTHER ARTICLES

MARKETING WORKPLACE SURVEY-PART II
More results from our 2002 Trendz Marketing Workplace Survey, including information on salaries, research and merchant communication.

TANGER INTRODUCES A NEW BREAST CANCER AWARENESS CAMPAIGN
The outlet center developer switches from customized coupon booklets to generic scratch-and-save cards.

DEPARTMENTS

BITZ
Kids Care Club’s Project Cozy fundraising campaign, U.S. Space Camp’s Mission to Malls tour, Simon’s new Visa branded gift cards, the rocking Levi’s launch party and much more.

WEB MASTERZ
Online initiatives from The Rouse Co., Eden Prairie Center, REI and Caugherty Hahn Communications.

SUPPLIERZ
Your guide for reputable advertising agencies, marketing consultants and other product and service suppliers from across North America.

ICSC 2002/2003 EVENTZ
Highlights from the ICSC’s listings of upcoming national conventions and specialty conferences, Idea exchanges and regional conferences, international programs and alliance programs.