November 2004: Volume 7, Number 11

COVER STORY

BRANDING SPECIAL PLACES
A Maxi Merit-winning branding campaign opens the doors to a world of retail opportunities.

FEATURE ARTICLES

SHOPPING IN THEIR BIRTHDAY SUITS
Naturists descend on The Plaza on London, England’s Oxford Street.

TECH TALK: GROWING AND INTERACTING WITH YOUR ONLINE COMMUNITY
Opening the door to greater customer service and the benefits of conversations with your customers.

LETTER FROM THE EDITOR
A word from Myriam Beaugé, editor in chief.

WSL FROM THE EDGE
Starbucks’ HearMusic concept, urban retail surprises anew at Target, and other retail trends.

DEPARTMENTS

BITZ
West Edmonton Mall’s rodeo event, 10 easy steps to get a sponsor, and much more.

WEB MASTERZ
Savvy web-marketing programs from Swansea Mall, Kmart, King of Prussia and Williams Sonoma.

SUPPLIERZ
Your guide for reputable advertising agencies, marketing consultants and other product and service suppliers from across North America.

ICSC 2004/2005 EVENTZ
Highlights from the ICSC’s listings of upcoming national conventions and specialty conferences, Idea exchanges and regional conferences, international programs and alliance programs.