Latest Issue
On the Cover
Pandemic Rebound? First Start with a Clean Slate
St. George's freshened up its brand before reconnecting with shoppers whose habits COVID altered.
Resource Directory
November 2003: Volume 6, Number 11
COVER STORY
HONEY CREEK’S BOLD MOVES
The Terre Haute, Indiana shopping center turned away from its traditional print advertising strategy two years ago and it has not looked back.
FEATURE ARTICLES
PEACE IN THE MALL HAVEN
The Peacemaker Corps. Association has touched the lives o more than 700 at-risk youths.
LETTER FROM THE EDITOR
A word from Myriam Beaugé, editor in chief.
MARKETING DESERT PASSAGE
The Las Vegas mall’s strategy is as unique as its North African-themed property.
BOOBALOO COMES TO AMERICA
The Italian-born loyalty program focuses on children, so malls can serve their parents.
DEPARTMENTS
BITZ
Mandalay Place’s in-room advertising, Jefferson Mall’s Disney holiday decor, and much more.
WEB MASTERZ
Savvy web-marketing programs from Gap, Mervyn’s, Sears and Bellagio Las Vegas.
SUPPLIERZ
Your guide for reputable advertising agencies, marketing consultants and other product and service suppliers from across North America.
ICSC 2003 EVENTZ
Highlights from the ICSC’s listings of upcoming national conventions and specialty conferences, Idea exchanges and regional conferences, international programs and alliance programs.
