November 2002: Volume 5, Number 11

COVER STORY

A METROPOLIS GONE WILD
Metropolis at Metrotown’s award-winning advertising campaign gave young urban consumers a compelling reason to flee the frightening outdoors and get in the mall.

OTHER ARTICLES

SHARPSTOWN PUTS KWANZAA FRONT AND CENTER
A brand new holiday display reflects Sharpstown Center’s diverse, yet predominantly African-American clientele, and it will serve as the focal point for special events.

TOMMY’S ANSWER TO GAP
Mr. America, Tommy Hilfiger, focuses on the next generation–of celebrity families that is–in his Tommy Jeans Spring 2003 ads. The campaign features such famous offsprings as America’s first niece, Lauren Bush. Meanwhile, GAP stays the course with its “For every generation” concept.

DEPARTMENTS

BITZ
Discover Mills’ Music Cafe, Oxford Valley Mall’s Teen Center, Westlake Center’s Jungle Bell Run, the NRF’s holiday outlook, The Mall at Millenia’s high-tech grand court, and much more.

WEB MASTERZ
Online initiatives from Quaker Bridge Mall and Park Royal Shopping Centre, as well as results from the Dieringer Research Group’s American Internet User Survey.

SUPPLIERZ
Your guide for reputable advertising agencies, marketing consultants and other product and service suppliers from across North America.

ICSC 2002/2003 EVENTZ
Highlights from the ICSC’s listings of upcoming national conventions and specialty conferences, Idea exchanges and regional conferences, international programs and alliance programs.