May 2005: Volume 8, Number 5

COVER STORY

DIVERSITY AT PLAY
South Bay Galleria invites a diverse audience to picture itself shopping at the mall.

FEATURE ARTICLES

TEACHERS SUPPLY CLOSET
The Macerich Company attempts to make good things happen for America’s teachers.

THE WAY FORWARD
ICSC, EPA celebrate inaugural America’s Marketplace Recycles! awards program.

IMAGES OF THE MONTH: INSIDE TV
The new weekly magazine chooses coasters to encourage consumers to subscribe.

DEPARTMENTS

EDITOR’S LETTER
A word from Myriam Beaugé, editor in chief.

BITZ
Safety net for cross-border e-commerce, The Gardens Fashion Camp, and much more.

WEB MASTERZ
Web-marketing programs from Benetton, Club Monaco, Marc Jacobs and J. Jill.

SUPPLIERZ
Your guide for reputable advertising agencies, marketing consultants and other product and service suppliers from across North America.

ICSC 2005 EVENTZ
Highlights from the ICSC’s listings of upcoming national conventions and specialty conferences, Idea exchanges and regional conferences, international programs and alliance programs.