May 2004: Volume 7, Number 5

COVER STORY

NO MILLING AROUND
The Mills Corp. launches two advertising campaigns to brand its landmark and 21st Century properties simultaneously without confusing its millions of mall customers.

FEATURE ARTICLES

THE FACES OF THE MASK PROJECT
Cherry Creek Shopping Center presents a collection of more than 700 masks to benefit the Hospice of Metro Denver and other not-for-profit groups.

LETTER FROM THE EDITOR
A word from Myriam Beaugé, editor in chief.

AMC THEATRE OPENS IN GRAND STYLE AT VALLEY VIEW CENTRE
Cans Film Festival fundraiser for the Food Bank was among the theater’s grand opening highlights.

YORKDALE TURNS THE BIG 4-0
Commemorative ad campaign features some of Toronto’s foremost style-makers.

DEPARTMENTS

BITZ
Quail Spring Mall’s drive-in style food court, Flagstaff Mall’s Heritage Fest, Chandler Fashion Center’s Curbside Concierge, and much more.

WEB MASTERZ
Savvy web-marketing programs from Omega, The Home Depot, Restoration Hardware and Abercrombie & Fitch.

SUPPLIERZ
Your guide for reputable advertising agencies, marketing consultants and other product and service suppliers from across North America.

ICSC 2004 EVENTZ
Highlights from the ICSC’s listings of upcoming national conventions and specialty conferences, Idea exchanges and regional conferences, international programs and alliance programs.