Latest Issue
On the Cover
Pandemic Rebound? First Start with a Clean Slate
St. George's freshened up its brand before reconnecting with shoppers whose habits COVID altered.
Resource Directory
May 2003: Volume 6, Number 5
COVER STORY
IT’ ALL ABOUT THE FASHION
Spring campaign reinforces Yorkdale’s position as one of Canada’s flagship centers.
FEATURE ARTICLES
HOLIDAY DECOR MADE EASY
Expert suppliers offer tips on how to update a mall’s holiday decor with limited marketing funds.
TWIN CATALOGS SAVE MONEY
Hillsdale Shopping Center’s creative approach to direct-mail advertising.
THAT’S ENTERTAINMENT
What you need to know about custom-made entertainment coupon books.
DEPARTMENTS
BITZ
GGP’s uplifting fundraising campaign, The Men’s Warehouse’s fashion know-how, Macy’s virtual gift card, Eden Prairie Center’s Mom of the Year Award, and much more.
WEB MASTERZ
Savvy web-marketing programs from Upper Canada Mall, Simon Property Group, Foothills Mall and Old Navy.
SUPPLIERZ
Your guide for reputable advertising agencies, marketing consultants and other product and service suppliers from across North America.
ICSC 2003 EVENTZ
Highlights from the ICSC’s listings of upcoming national conventions and specialty conferences, Idea exchanges and regional conferences, international programs and alliance programs.
