May 2002: Volume 5, Number 5

COVER STORY

THE CHEEKY SIDE OF RICHMOND CENTRE
What started as a simple phrase on a shopping bag is now a fully-fledges image campaign with biting wit that consumers young and old can assimilate.

OTHER ARTICLES

CALL FOR ENTRIES
The submission deadlines for the MAXI and Maple Leaf award programs are fast approaching.

LETTER FROM THE EDITOR
A word from Myriam Beaugé, editor in chief.

MEDIA BAIT
Polo Park’s holiday magalog features local media personalities as models and profile subjects.

DRIVER DEDICATION AT THE GATEWAY
The Utah outdoor center created a buzz even before its grand opening, thanks to a turnkey mobile marketing program.

DEPARTMENTS

BITZ
San marcos Outlet Center’s children’s museum, the raising popularity of oxygen bars, Fairview Mall’s new scholarship program, The Mills Corp.’s “Little Orange Box” campaign, and much more.

WEB MASTERZ
Bonita Lakes Mall’s Spider-Man online coloring page and The May Department Stores’ college recruiting micro-site.

SUPPLIERZ
Your guide for reputable advertising agencies, marketing consultants and other product and service suppliers from across North America.

ICSC 2002 EVENTZ
Highlights from the ICSC’s listings of upcoming national conventions and specialty conferences, Idea exchanges and regional conferences, international programs and alliance programs.