March/April 2007: Volume 10, Numbers 3 & 4

COVER STORY

THE ROAD TO STYLE
Carrefour Angrignon’s spring campaign is all shopper traffic.

FEATURE ARTICLES

FAMILY FOCUS
Garden City Shopping Centre boosts its Web traffic by linking its spring advertising campaign to a model search contest.

GREENING YORKDALE
One of Canada’s most productive shopping destinations moves toward sustainability.

ONLINE MARKETING: THE MAKEOVER OF BANNER ADS
Jayson Fittipaldi of Nobox Marketing on the value of rich-media expandable banners.

DEPARTMENTS

EDITOR’S LETTER
A word from Myriam Beaugé, editor in chief.

BITZ
Tanger’s Idol sweepstakes, Square One’s Friends Earth Day, Puma’s new marketing push, and much more!

WEBMASTERZ
Web-marketing programs from the world of retail and beyond.

SUPPLIERZ
Your guide for reputable advertising agencies, marketing consultants and other product and service suppliers from across North America.

ICSC EVENTZ CALENDAR
Highlights from the ICSC’s listings of upcoming national conventions and specialty conferences, Idea exchanges and regional conferences, international programs and alliance programs.