March 2008: Volume 11, Number 3
SHOPPERS TO THE CORE
Two Alberta malls find that there is more to shopping than buying goods.
LOVE THOSE SHOES
Bayview Village tries a new marketing strategy to boost footwear sales.
MORE GIFT CARD HURDLES
Legislative changes on both sides of the border impact the sale of mall gift cards in certain markets.
VIVA LA QUINCEAÑERA
The coming-of-age ritual presents lucrative marketing opportunities for retailers courting Hispanic shoppers.
A word from Myriam Beaugé, editor in chief.
Mall shuttle, pre-paid parking passes, rejuveniles, eco-sexuals, and more.
Web-marketing programs from the world of retail and beyond.
Your guide for reputable advertising agencies, marketing consultants and other product and service suppliers from across North America.
ICSC EVENTZ CALENDAR
Highlights from the ICSC’s listings of upcoming national conventions and specialty conferences, Idea exchanges and regional conferences, international programs and alliance programs.