March 2005: Volume 8, Number 3

COVER STORY

STEPPING OUT TO SHOPPING CITY
Metropolis at Metrotown begins a new marketing life with a pared down advertising campaign that’s boldly generic.

FEATURE ARTICLES

BABY BOOMER & BRANDS
Marketing communication specialist Brent Green on baby boomers, brands and leisure..

MISSION POSSIBLE
Valley View Center hosts a very special Girl Scout event.

LETTER FROM THE EDITOR
A word from Myriam Beaugé, editor in chief.

ONI: THE ONE AND ONLY
Hong Kong’s largest mall launches its own designer brand.

DEPARTMENTS

BITZ
Branded ringtones, Nordstrom’s Kid’s Wear fashion show, Tommy Hilfiger’s Style Rx, and much more.

WEB MASTERZ
Web-marketing programs from DKNY, Max Studio, Motherhood Maternity and Triangle Town Center.

SUPPLIERZ
Your guide for reputable advertising agencies, marketing consultants and other product and service suppliers from across North America.

ICSC 2005 EVENTZ
Highlights from the ICSC’s listings of upcoming national conventions and specialty conferences, Idea exchanges and regional conferences, international programs and alliance programs.