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On the Cover
Pandemic Rebound? First Start with a Clean Slate
St. George's freshened up its brand before reconnecting with shoppers whose habits COVID altered.
Resource Directory
March 2004: Volume 7, Number 3
COVER STORY
THE CURE FOR THE COMMON MALL
Old Hyde Park Village went from has-been to must-see using an advertising campaign that played up its open-air charms and enticed a brand new audience to visit.
FEATURE ARTICLES
SHOPPING WITH ALOHA
Kahala Mall’s event brought Hawaii’s history to life, while generating traffic and increasing sales.
LETTER FROM THE EDITOR
A word from Myriam Beaugé, editor in chief.
THE M WORD
You could grow your business marketing to metrosexual males. Just don’t call them that.
IMAGE OF THE MONTH; URBAN BEHAVIOR
The fashion retailer used a highly visual media kit to promote the opening of its new BC store.
DEPARTMENTS
BITZ
PREIT’s Kidcaster events, Mayfair Shopping Centre’s healthy holiday treats, The Mall at Short Hills’ wedding giveaways, and much more.
WEB MASTERZ
Savvy web-marketing programs from Cataraqui Town Centre, Place Laurier and Louis Vuitton.
SUPPLIERZ
Your guide for reputable advertising agencies, marketing consultants and other product and service suppliers from across North America.
ICSC 2004 EVENTZ
Highlights from the ICSC’s listings of upcoming national conventions and specialty conferences, Idea exchanges and regional conferences, international programs and alliance programs.
