March 2002: Volume 5, Number 3

COVER STORY

SIMPLE SELLING
Northridge Fashion Center’s “Versus” campaign offers plenty of shopping options to upscale customers.

OTHER ARTICLES

EMERGING LIFESTYLES: BUDDING OPPORTUNITIES
Consumer trend specialist shares her views on the transformation of the average consumer.

LETTER FROM THE EDITOR
A word from Myriam Beaugé, editor in chief.

WEBMASTERZ
Technolution offers service to guard gift certificates against fraud.

CAN-AM DAYS FESTIVAL TARGETS SPRING BREAK AUDIENCE
Myrtle Beach welcomes northern vacationers every year.

DEPARTMENTS

SHORTZ
The ICSC’s “Partners in Progress” program, Canadian retail sales update, Macerich’s community relations plans, the NRF Foundation’s distance learning program for retailers, and much more.

SUPPLIERZ
Your guide for reputable advertising agencies, marketing consultants and other product and service suppliers from across North America.

ICSC 2002 CALENDAR
The ICSC’s listings of upcoming national conventions and specialty conferences, Idea exchanges and regional conferences, international programs and alliance programs.