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On the Cover
Pandemic Rebound? First Start with a Clean Slate
St. George's freshened up its brand before reconnecting with shoppers whose habits COVID altered.
Resource Directory
JUNE/JULY 2009 VOLUME 12 NUMBERS 6&7
COVER STORY
SERVING UP SAVINGS
TV ad buy was among Dalton Park’s most productive marketing moves.
FEATURES
BANKING ON MERCHANT SUPPORT
North Hill turned to its retailers and local contacts for help with its 50th anniversary celebration.
ROLLING WITH IT
Vaughan Mills takes the high road to woo travelers.
ONE MAD DASH
Male contestants strapped on their high heels when Upper Canada Mall hosted a contest to celebrate the release of Touchstone Entertainment’s Confessions of a Shopaholic film.
HOW TO CATCH A MAN
Women key to making the most of the booming men’s grooming market
JINGLE FEVER
Uptown Village at Cedar Hill used advertisements and its own lifestyle magazine to encourage customers to participate in its jingle contest.
BITZ
The Foundry’s Ice Age-branded Child Safe program, Karrinyup’s Taxi Lounge, Uptown Village at Cedar Hill’s jingle contest and much more.
ROLLING WITH IT
Vaughan Mills takes the high road to woo travellers
POP CANS AND CANDY BARS
Cause marketing could revive vending machine market
COLUMNS
EDITOR’S LETTER
A word from Myriam Beaugé, editor in chief.
PROVIDING A REWARDING EXPERIENCE FOR CUSTOMERS – PART 2
Australian retail Expert John Stanley shows you how to take customers on a journey of inspiration.
TRENDS FROM THE EDGE
Wendy Liebmann of WSL Strategic Retail tackles reports on department store woes, online retail tools and an innovative CSR initiative from TOMS Shoes.
WEB MASTERZ
The edition’s featured Web masters include Westfield Australia, Canada’s province of Ontario, Visa, GPT Group, Bicester Village, Walmart, H&M and Sketchers.
