JUNE/JULY 2009 VOLUME 12 NUMBERS 6&7

Trendz-cover-july09-smCOVER STORY

SERVING UP SAVINGS
TV ad buy was among Dalton Park’s most productive marketing moves.

FEATURES

BANKING ON MERCHANT SUPPORT
North Hill turned to its retailers and local contacts for help with its 50th anniversary celebration.

ROLLING WITH IT
Vaughan Mills takes the high road to woo travelers.

ONE MAD DASH
Male contestants strapped on their high heels when Upper Canada Mall hosted a contest to celebrate the release of Touchstone Entertainment’s Confessions of a Shopaholic film.

BITZ
The Foundry’s Ice Age-branded Child Safe program, Karrinyup’s Taxi Lounge, Uptown Village at Cedar Hill’s jingle contest and much more.

COLUMNS

PROVIDING A REWARDING EXPERIENCE FOR CUSTOMERS – PART 2
Australian retail Expert John Stanley shows you how to take customers on a journey of inspiration.

TRENDS FROM THE EDGE
Wendy Liebmann of WSL Strategic Retail tackles reports on department store woes, online retail tools and an innovative CSR initiative from TOMS Shoes.

WEB MASTERZ
The edition’s featured Web masters include Westfield Australia, Canada’s province of Ontario, Visa, GPT Group, Bicester Village, Walmart, H&M and Sketchers.