June 2002: Volume 5, Number 6

COVER STORY

TELEVISION ADVERTISING GETS UP CLOSE AND PERSONAL
Fiesta Mall and Square One are among marketers pitching familiarity to consumers.

OTHER ARTICLES

TOURISM TO BOUNCE BACK
Industry observers expect domestic and international travel to rise above 2002 levels.

LETTER FROM THE EDITOR
A word from Myriam Beaugé, editor in chief.

CAUSES LOOK TO GAIN SHARE OF LICENSING MARKET
New York Police Department and the U.S. Secret Service are among organizations featured at the Licensing 2002 International trade show.

VALENTINE TO CHAIR MAXI PROGRAM
Macerich marketing VP to head nine-member MAXI Team.

DEPARTMENTS

BITZ
Aventura Mall’s Chop for a Cause card, the Home Depot’ charitable work, IKEA’s in-store entertainment, FoodBrand’s entry in the airport eatery business, and much more.

WEB MASTERZ
The ICSC’s online practice tests and Tanger Outlet Centers’ million-dollar online sweepstakes.

SUPPLIERZ
Your guide for reputable advertising agencies, marketing consultants and other product and service suppliers from across North America.

ICSC 2002 EVENTZ
Highlights from the ICSC’s listings of upcoming national conventions and specialty conferences, Idea exchanges and regional conferences, international programs and alliance programs.