July/August 2007: Volume 10, Numbers 7 & 8

COVER STORY

A FRESH START
Dufferin Mall and its shoppers share their makeover stories.

FEATURE ARTICLES

THE LIFE OF STYLE
The Macerich Company rolls out its first portfolio-wide advertising campaign.

THE NEW LOOK OF DENIM
Conestoga Mall puts an ecological twist on the denim drive concept.

TOP OF THE FOOD CHAIN
MEC gives shoppers a reason to choose its Central District.

DEPARTMENTS

EDITOR’S LETTER
A word from Myriam Beaugé, editor in chief.

BITZ
Home Hardware’s green receipts, Hollywood & Highland’s high notes, Fairlane Village’s teen texting race, and much more!

WEBMASTERZ
Web-marketing programs from the world of retail and beyond.

SUPPLIERZ
Your guide for reputable advertising agencies, marketing consultants and other product and service suppliers from across North America.

ICSC EVENTZ CALENDAR
Highlights from the ICSC’s listings of upcoming national conventions and specialty conferences, Idea exchanges and regional conferences, international programs and alliance programs.