July 2004: Volume 7, Number 7

COVER STORY

A DOSE OF REALITY
CBL brings human truths to the small screen in a new advertising campaign that positions its regional shopping centres as the choice destinations for all consumers who seek variety–and lots of it.

FEATURE ARTICLES

STEPPING OUT
Alternative our-of-home advertising offers creative vehicles to chase consumers on the go.

TECH TALK
Chris Bryce shows you how to optimize your online store directory to convert snoopers to shoppers.

LETTER FROM THE EDITOR
A word from Myriam Beaugé, editor in chief.

WSL FROM THE EDGE
Wendy Liebmann shares her retail finds.

DEPARTMENTS

BITZ
GGP’s flick deal, artful advertising from Brooks Sports, Muggsy’s Meadow at Mills, San Francisco Fashion Week, and much more.

WEB MASTERZ
Savvy web-marketing programs from Scottsdale Centre, Lansdowne Place, Tanger Outlets and PBteen.

SUPPLIERZ
Your guide for reputable advertising agencies, marketing consultants and other product and service suppliers from across North America.

ICSC 2004 EVENTZ
Highlights from the ICSC’s listings of upcoming national conventions and specialty conferences, Idea exchanges and regional conferences, international programs and alliance programs.