July 2002: Volume 5, Number 7

COVER STORY

ON THE WEB AND MADE TO STICK
Rosedale Center intends to turn teen surfers into loyal customers.

OTHER ARTICLES

BEYOND “O”
Oakridge Centre builds on its “O” advertising campaign to lure shoppers back for its spring fashion and annual shoe events.

MILLS SHOPPING CENTERS TO FEATURE PBS-BRANDED PLAY AREAS
New Mills projects to feature PBS Kids pavilions with anchor tenants, exhibition space, restaurants and educational play areas.

SHOPPING CENTER MARKETING AWARDS CELEBRATE CALIFORNIA’S BEST
Big winners include Grossmont Center, Inland Center, Hillsdale Shopping Center and Del Monte Center.

DEPARTMENTS

BITZ
NorthPark Center’s Robot Zoo, 7-Eleven’s Passport to Freedom, Fairground Square’s summer carnival, Calhoun Square’s charity CD sale, and much more.

WEB MASTERZ
Paseo Colorado’s dining promotion and the Davis Agency’s new online Client Lounge.

SUPPLIERZ
Your guide for reputable advertising agencies, marketing consultants and other product and service suppliers from across North America.

ICSC 2002 EVENTZ
Highlights from the ICSC’s listings of upcoming national conventions and specialty conferences, Idea exchanges and regional conferences, international programs and alliance programs.