January 2004: Volume 7, Number 1

COVER STORY

ALWAYS ONE STEP AHEAD
One Pacific Place used local resources to develop a new advertising campaign that enhanced its image as a fashion destination, but still fit its small marketing budget.

FEATURE ARTICLES

THE GALLERIA’S MAKEOVER MAGIC
The Florida destination celebrates a multi-million dollar upgrade with customer makeovers and a fundraising campaign to benefit the Facing it Together charitable organization.

HEART OF FASHION
Bayiew Village Shopping Centre helps the North York General Hospital in Ontario raise $100,000 for diagnostic and lab testing equipment.

LETTER FROM THE EDITOR
A word from Myriam Beaugé, editor in chief.

ART FROM THE HEART
Birchwood Mall sells note cards designed by elementary school students to benefit the Children’s Miracle Network.

DEPARTMENTS

BITZ
Markville Shopping Centre’s God of Prosperity event, Coronado Center’s Cop Shop, Westfield’s Red Lounges, and much more.

WEB MASTERZ
Savvy web-marketing programs from Discover Mills, Grafton Centre and six other retail destinations.

SUPPLIERZ
Your guide for reputable advertising agencies, marketing consultants and other product and service suppliers from across North America.

ICSC 2003 EVENTZ
Highlights from the ICSC’s listings of upcoming national conventions and specialty conferences, Idea exchanges and regional conferences, international programs and alliance programs.