January 2003: Volume 6, Number 1

COVER STORY

A BOUNTIFUL GARDEN
After a decade pf domination, The Gardens of the Palm Beaches tries to stave of competitors with a fresh ad campaign that celebrates the pure joy of shopping.

FEATURE ARTICLE

CMD CLASS OF ’02
A look at the 37 marketing directors who obtained the ICSC’s CMD designation.

LA MALLS ENHANCE MARKETING SYNERGY
The Kids Night Out program is just one of the marketing initiatives that Los Cerritos Center, Lakewood Center and Stonewood Center launched together.

DEPARTMENTS

BITZ
The Expo at Festival Marketplace, Brentwood Malls’ Chinese New Year celebration, GGP Prodigies’ new Professor of the Year Award, Crate & Barrel’s image of the month, and much more.

WEB MASTERZ
Frederick Towne Mall’s Christmas Countdown Snowman calendar, 5 Points Plaza’s online testimonials, and Saint Louis Galleria’s monthly web quiz.

SUPPLIERZ
Your guide for reputable advertising agencies, marketing consultants and other product and service suppliers from across North America.

ICSC 2003 EVENTZ
Highlights from the ICSC’s listings of upcoming national conventions and specialty conferences, Idea exchanges and regional conferences, international programs and alliance programs.