February 2008: Volume 11, Number 2

COVER STORY

SHOPPING CITY–TAKE II
Metropolis at Metrotown brings its signature mannequin ad campaign to life.

FEATURE ARTICLES

MYSPACE’S OPENSOCIAL CALL
The online network has soft-launched a new developer platform that could benefit marketers.

OFF TO THE BIG APPLE
Appletiser’s highly interactive contest is ideal for a mall food court promotion.

DOVE TO GO
Tanger Outlet Centers pampers shoppers with a spring promotion.

DEPARTMENTS

EDITOR’S LETTER
A word from Myriam Beaugé, editor in chief.

BITZ
Masonville Place’s Phones for Food challenge, an update on retail gift cards, and much more.

WEBMASTERZ
Web-marketing programs from the world of retail and beyond.

SUPPLIERZ
Your guide for reputable advertising agencies, marketing consultants and other product and service suppliers from across North America.

ICSC EVENTZ CALENDAR
Highlights from the ICSC’s listings of upcoming national conventions and specialty conferences, Idea exchanges and regional conferences, international programs and alliance program