February 2006: Volume 9, Number 2

COVER STORY

THE FULL MARKETING 360
Desert Passage tones down its theme side and refocuses on its shopping offer.

FEATURE ARTICLES

NEWLY WED OR NEARLY DEAD?
Panama City Mall’s game puts relationships to the test.

WSL FROM THE EDGE
Wendy Liebmann on the Christmas retail paradigm shift, candy couture and retail innovation that will thrill you.

SNO SPIKE ’06
Pen Centre gives the sport of volleyball a chilly twist.

DEPARTMENTS

EDITOR’S LETTER
A word from Myriam Beaugé, editor in chief.

BITZ
Muggsy’s Meadow’s interactive CDs, Brentwood Mall’s entertaining food tray liners, and much more.

WEB MASTERZ
Web-marketing programs from the world of retail and beyond.

SUPPLIERZ
Your guide for reputable advertising agencies, marketing consultants and other product and service suppliers from across North America.

ICSC 2005 EVENTZ
Highlights from the ICSC’s listings of upcoming national conventions and specialty conferences, Idea exchanges and regional conferences, international programs and alliance programs.