February 2005: Volume 8, Number 2

COVER STORY

IT’S IN THE NAME
Tysons Corner Center’s new advertising campaign focuses on brands, brands and more brands.

FEATURE ARTICLES

FROM THE EDGE
Wendy Liebmann provides her update on Victoria’s Secret, Websites going retail, 7-Eleven, Sam’s Club and Sunglass Hut.

A BUSTLING FASHION HIVE
East Kilbride’s holiday campaign speaks directly to female shoppers about the town center’s aspirational fashion offer.

LETTER FROM THE EDITOR
A word from Myriam Beaugé, editor in chief.

BOOMERTOWN
Delegates discussed the ongoing evolution of retail at the ICSC 2005 Whistler Conference.

DEPARTMENTS

BITZ
Clearr Corporation’s DoubleTake, ICSC European Awards, the new Domino magazine, and much more.

WEB MASTERZ
Web-marketing tips from Bonasource, and programs from Macy’s, H&M and Pacific Sunwear.

SUPPLIERZ
Your guide for reputable advertising agencies, marketing consultants and other product and service suppliers from across North America.

ICSC 2005 EVENTZ
Highlights from the ICSC’s listings of upcoming national conventions and specialty conferences, Idea exchanges and regional conferences, international programs and alliance programs.