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On the Cover
Pandemic Rebound? First Start with a Clean Slate
St. George's freshened up its brand before reconnecting with shoppers whose habits COVID altered.
Resource Directory
February 2004: Volume 7, Number 2
COVER STORY
LIKING THE BIG BUSES
Queens Center in New York gives its customers plenty of reasons to leave their vehicles at home and experience the convenience of public transportation.
FEATURE ARTICLES
OUTDOOR BILLBOARDS GET WITH THE HIGH-TECH TIMES
Fairview Mall in Ontario is among the shopping centers who have opted to give video boards a try.
SPARK TO A FLAME
The International Council of Shopping Centers’ 2004 Whistler Conference gave attendees an update on the Canadian retail sector, as well as some Olympic-style inspiration.
LETTER FROM THE EDITOR
A word from Myriam Beaugé, editor in chief.
NORTHTOWN MALL’S TOURNAMENT SHUTTLE SERVICE TAKES OFF
The shuttle brings basketball fans to the mall to shop, eat and relax between games.
DEPARTMENTS
BITZ
Krispy Kreme’s experiential marketing, Newgate Mall’s financial incentives, Fairview Mall’s Souped-Up and Street Safe expo, and much more.
WEB MASTERZ
Savvy web-marketing programs from Neiman Marcus, First Canadian Place, Festival Place and Rivercenter.
SUPPLIERZ
Your guide for reputable advertising agencies, marketing consultants and other product and service suppliers from across North America.
ICSC 2004 EVENTZ
Highlights from the ICSC’s listings of upcoming national conventions and specialty conferences, Idea exchanges and regional conferences, international programs and alliance programs.
