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On the Cover
Pandemic Rebound? First Start with a Clean Slate
St. George's freshened up its brand before reconnecting with shoppers whose habits COVID altered.
Resource Directory
February 2003: Volume 6, Number 2
COVER STORY
MARKETING ILLUMINATION
Montebello Town Center is capturing young adult consumers’ attention with a fashion-forward advertising campaign that brings to light its revamped merchandise mix.
FEATURE ARTICLE
CARING FOR KIDS
Country music artists come together to support the St. Jude Children’s Research Hospital in Memphis, TN.
SLEEPING THROUGH A WORLD RECORD
Dulles Town Center goes for a Guinness Book record with the World’s Largest Sleepover event.
DEPARTMENTS
BITZ
Jordan’s new Love campaign, Kringlan Center’s safe Land of Adventure, Phipps Plaza’s Treasure Hunt Gala, Packaged Facts’ mature market forecast, and much more.
WEB MASTERZ
Savvy web programs from Neiman Marcus, Victoria’s Secret, Meadowhall and Southdale Center.
SUPPLIERZ
Your guide for reputable advertising agencies, marketing consultants and other product and service suppliers from across North America.
ICSC 2003 EVENTZ
Highlights from the ICSC’s listings of upcoming national conventions and specialty conferences, Idea exchanges and regional conferences, international programs and alliance programs.
