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On the Cover
Pandemic Rebound? First Start with a Clean Slate
St. George's freshened up its brand before reconnecting with shoppers whose habits COVID altered.
Resource Directory
February 2002: Volume 5, Number 2
COVER STORY
THE POWER OF THREE
Macerich breaks new ground with an advertising plan designed to promote three shopping centers in L.A.
OTHER ARTICLES
DMA OPPOSES FTC PLAN FOR TELEMARKETING REGISTRY
The DMA says over $600 billion in sales and six million jobs are at stake.
SASI PROGRAMS GET KUDOS
The Shop America Alliance honors excellence in shopping and tourism marketing.
LETTER FROM THE EDITOR
A word from Myriam Beaugé, editor in chief.
DEPARTMENTS
SHORTZ
The BBB’s new safe shopping website, Valassis’ Hispanic marketing initiative, the U.S. multiracial market, and much more.
SUPPLIERZ
Your guide for reputable advertising agencies, marketing consultants and other product and service suppliers from across North America.
ICSC 2002 CALENDAR
The ICSC’s listings of upcoming national conventions and specialty conferences, Idea exchanges and regional conferences, international programs and alliance programs.
