December 2008: Volume 11, Number 12

COVER STORY

MAKING HEADWAY
Mapleview Shopping Centre’s Mall Ambassadors catch up to the Competition.

FEATURE ARTICLES

MUGSHOTS
Staten Island Mall guards its turf with a new kind of community and security-minded holiday campaign.

PRIMP MY STROLLER
Celebrity designers and media personalities give strollers a makeover before they are auctioned off for charity.

SHOPPING OPERATIVES
Cityplace launches reward program in anticipation of its target market’s expansion.

DEPARTMENTS

EDITOR’S LETTER
A word from Myriam Beaugé, editor in chief.

BITZ
AIR MILES Bonus cards, Waratah Village Web tunes, Dubai Mall’s volunteer ambassadors, and more.

WEBMASTERZ
Web-marketing programs from the world of retail and beyond.

SUPPLIERZ
Your guide for reputable advertising agencies, marketing consultants and other product and service suppliers from across North America.

ICSC EVENTZ CALENDAR
Highlights from the ICSC’s listings of upcoming national conventions and specialty conferences, Idea exchanges and regional conferences, international programs and alliance programs.