December 2007: Volume 10, Number 12

COVER STORY

ON THE CHASE
Le Boulevard goes after young shoppers with an interactive re-launch campaign.

FEATURE ARTICLES

TEXTING FOR GOODIES
Holiday shopping frenzy goes wireless at The Gardens Mall.

BREAKING THE ICE
Upper Canada Mall puts a twist on the traditional ribbon-cutting ceremony to unveil the first phase of its multi-million dollar expansion.

TOPSHOP’S DAILY FIX
The UK retailer delivers fashion ideas straight to customers’ desktop.

DEPARTMENTS

EDITOR’S LETTER
A word from Myriam Beaugé, editor in chief.

BITZ
Target’s community outreach endeavors, Moët & Chandon and Wired magazine’s pop-ups, and much more!

WEBMASTERZ
Web-marketing programs from the world of retail and beyond.

SUPPLIERZ
Your guide for reputable advertising agencies, marketing consultants and other product and service suppliers from across North America.

ICSC EVENTZ CALENDAR
Highlights from the ICSC’s listings of upcoming national conventions and specialty conferences, Idea exchanges and regional conferences, international programs and alliance programs.