December 2005: Volume 8, Number 12

COVER STORY

BRINGING IT ALL TOGETHER
Polo Park’s award-winning campaign staves off Big-Box developments and a revamped competing mall.

FEATURE ARTICLES

FOCUS ON THE COMMUNITY
Contacts to get your 2006 community outreach programs off to a good start.

WSL FROM THE EDGE
Wendy Liebmann’s retail forecast and why she calls 2006 the year of living dangerously.

FIREFLY TARGETS MOBILE KIDS
The communications company pitches specialized cellular products to families with tweens.

DEPARTMENTS

EDITOR’S LETTER
A word from Myriam Beaugé, editor in chief.

BITZ
Canadian Tire’s corporate giftcard program, Bellevue Square’s World Celebration, and more.

WEB MASTERZ
Web-marketing programs from the world of retail and beyond.

SUPPLIERZ
Your guide for reputable advertising agencies, marketing consultants and other product and service suppliers from across North America.

ICSC 2005 EVENTZ
Highlights from the ICSC’s listings of upcoming national conventions and specialty conferences, Idea exchanges and regional conferences, international programs and alliance programs.