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On the Cover
Pandemic Rebound? First Start with a Clean Slate
St. George's freshened up its brand before reconnecting with shoppers whose habits COVID altered.
Resource Directory
December 2004: Volume 7, Number 12
COVER STORY
MARKETING WORKPLACE SURVEY
The results are in and here is what you told us about your shopping center’s marketing workplace.
FEATURE ARTICLES
HISPANIC TRENDZ
Erika Prosper of Garcia 360 gives you a preview of what will stand out in Hispanic marketing in 2005.
LETTER FROM THE EDITOR
A word from Myriam Beaugé, editor in chief.
TECH TALK: MULTI-CHANNEL MARKETING
You can generate long-term results by taking an integrated approach to marketing.
IMAGE OF THE MONTH: LOTUSWEAR
The provider of yoga-inspired activewear produced a catalog to fit into consumers’ wallets.
DEPARTMENTS
BITZ
Hillsdale’s 50th anniversary catalog, Citi’s holiday tags, Ikea’s car safety inspections and much more.
WEB MASTERZ
Savvy Web-marketing programs Tommy Hilfiger, Oakley, Le Chateau and Nordstrom.
SUPPLIERZ
Your guide for reputable advertising agencies, marketing consultants and other product and service suppliers from across North America.
ICSC 2005 EVENTZ
Highlights from the ICSC’s listings of upcoming national conventions and specialty conferences, Idea exchanges and regional conferences, international programs and alliance programs.
