December 2003: Volume 6, Number 12

COVER STORY

SHOPPING IN THE CITY
The Terre Haute, Indiana shopping center turned away from its traditional print advertising strategy two years ago and it has not looked back.

FEATURE ARTICLES

TRIANGLE TOWN CENTER’S COUP DU CIRQUE
Marketing took a leasing approach to special-event management to host Raleigh, North Carolina’s first Cirque du Soleil appearance.

IN THE PINK
Orchard Park steps up to support the Breast Cancer Foundation.

LUCKY MAKES ITS MARKETING SCHEME STICK FOR SHOPPERS AND SPONSORS
Sponsored sticker page reminds readers of items they saw in the shopping magazine.

DEPARTMENTS

BITZ
Bloomingdale’s and Harry Connick Jr., Operation Red Nose, Metrotown’s Naviskaters, and much more.

WEB MASTERZ
Savvy web-marketing programs from Shopping.com, Tanger Outlets, Brentwood Town Centre and Glendale Galleria.

SUPPLIERZ
Your guide for reputable advertising agencies, marketing consultants and other product and service suppliers from across North America.

ICSC 2003 EVENTZ
Highlights from the ICSC’s listings of upcoming national conventions and specialty conferences, Idea exchanges and regional conferences, international programs and alliance programs.