Latest Issue
On the Cover
Pandemic Rebound? First Start with a Clean Slate
St. George's freshened up its brand before reconnecting with shoppers whose habits COVID altered.
Resource Directory
August/September 2008: Volume 11, Numbers 8 & 9
COVER STORY
THE TRENDSETTERS
Mapleview Shopping Centre’s Mall Ambassadors catch up to the Competition.
FEATURE ARTICLES
SEE YOU AT THE DRIVE-IN
Mayfair capitalizes on ‘50s nostalgia to increase traffic and jump-start sales.
BACK TO NATURE
Deptford Mall starts off strong this back-to-school season, thanks to an ecologically minded marketing plan that included family activities and a chance to discover green products.
PAINTING THE TOWN BLUE
Poland’s Silesia City Center joins the student protest against uniform regulations
DEPARTMENTS
EDITOR’S LETTER
A word from Myriam Beaugé, editor in chief.
BITZ
E-mail personalization, UCM’s fall contest, pink campaigns, and more.
WEBMASTERZ
Web-marketing programs from the world of retail and beyond.
SUPPLIERZ
Your guide for reputable advertising agencies, marketing consultants and other product and service suppliers from across North America.
ICSC EVENTZ CALENDAR
Highlights from the ICSC’s listings of upcoming national conventions and specialty conferences, Idea exchanges and regional conferences, international programs and alliance programs.
