August/September 2006: Volume 9, Numbers 8&9

COVER STORY

UNCONVENTIONAL WIDSOM
Montreal Eaton Centre focuses its campaign on fluttering hearts.

FEATURE ARTICLES

MARKETING ON THE FLY
Tom Cruise and Katie Holmes put the Aberdeen shopping center on the map during an M:I:III premiere.

BLAZING NEW TRAISL
TransLink gives its SkyTrain transportation campaign the style treatment.

LET THE GOOD ADS ROLL
While consumers find relief at the till, retailers are left to deal with the realities of Canada’s GST rate reduction.

DEPARTMENTS

EDITOR’S LETTER
A word from Myriam Beaugé, editor in chief.

BITZ
The Piedmont Retail Business Challenge, Westfield’s branded gift boxes, shopper insights, and much more!

WEBMASTERZ
Web-marketing programs from the world of retail and beyond.

SUPPLIERZ
Your guide for reputable advertising agencies, marketing consultants and other product and service suppliers from across North America.

ICSC EVENTZ CALENDAR
Highlights from the ICSC’s listings of upcoming national conventions and specialty conferences, Idea exchanges and regional conferences, international programs and alliance programs.