August 2004: Volume 7, Number 8

COVER STORY

AN URBAN FANFARE
The Bay Centre gives downtown Victoria a new name and upwardly mobile shoppers a new destination.

FEATURE ARTICLES

THE BIG IDEAS
Delegates at the ICSC’s annual Western Canada Idea Exchange get an outlook on shopping center and consumer trends that will shape their industry over the coming decade.

TECH TALK: WEB TRAFFIC STATS
Chris Bryce shows tells you what they are, why they’re important and how to read them.

LETTER FROM THE EDITOR
A word from Myriam Beaugé, editor in chief.

THE GRUMPIER OLD MEN’S CLUB
Mackenzie Centre Mall in British Columbia relies on a group of Grumpies to help with customer service, special events and community outreach initiatives.

DEPARTMENTS

BITZ
Peter Jones’ music project, Simon’s Mall for You program, Wendy Liebmann’s retail trend update, and much more.

WEB MASTERZ
Savvy web-marketing programs from Vogue, Macy’s, Office Depot and Cadillac Fairview.

SUPPLIERZ
Your guide for reputable advertising agencies, marketing consultants and other product and service suppliers from across North America.

ICSC 2004 EVENTZ
Highlights from the ICSC’s listings of upcoming national conventions and specialty conferences, Idea exchanges and regional conferences, international programs and alliance programs.