April 2008: Volume 11, Number 4

COVER STORY

AVENTURA’S TRUE COLORS
The Florida shopping center extends the life of its award-winning advertising campaign.

FEATURE ARTICLES

GROWING UP GREEN
Bentall Retail’s mall tour aims to educate children about climate change, while raising funds for charity.

GRASS-ROOTS ACTIVISM
The Edun Live on Campus program is turning college students into advocates for change.

THE NEW SANDWICH MAN?
The old favorite advertising concept gets energized.

DEPARTMENTS

EDITOR’S LETTER
A word from Myriam Beaugé, editor in chief.

BITZ
Clean entertainment, eco-prizes, digital coupons, and more.

WEBMASTERZ
Web-marketing programs from the world of retail and beyond.

SUPPLIERZ
Your guide for reputable advertising agencies, marketing consultants and other product and service suppliers from across North America.

ICSC EVENTZ CALENDAR
Highlights from the ICSC’s listings of upcoming national conventions and specialty conferences, Idea exchanges and regional conferences, international programs and alliance programs.