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On the Cover
Pandemic Rebound? First Start with a Clean Slate
St. George's freshened up its brand before reconnecting with shoppers whose habits COVID altered.
Resource Directory
April 2004: Volume 7, Number 4
COVER STORY
IT’S HIP TO BE A MALL
Harlem Irving Plaza played on its acronym to engage in a dialog with the younger segment of its clientele through the “Look hip. Shop hip. Feel hip.” ad campaign.
FEATURE ARTICLES
SOCCER FEVER HITS BRBENTWOOD TOWN CENTRE
Community event raises funds for KidSport, while generating traffic and sales.
SIMON SUPER CHEFS TOUR
Simon adds yet a new layer to its promotional platform.
GGP MALL ON AMBER ALERT
The fashion retailer used a highly visual media kit to promote the opening of its new BC store.
LETTER FROM THE EDITOR
A word from Myriam Beaugé, editor in chief.
DEPARTMENTS
BITZ
The Bay’s Beauty magazine, Milestone’s customer survey, Avril Lavigne’s mall tour, and much more.
WEB MASTERZ
Savvy web-marketing programs from shopping centres and a promotional company.
SUPPLIERZ
Your guide for reputable advertising agencies, marketing consultants and other product and service suppliers from across North America.
ICSC 2004 EVENTZ
Highlights from the ICSC’s listings of upcoming national conventions and specialty conferences, Idea exchanges and regional conferences, international programs and alliance programs.
